THE CENTURY OF THE SELF

A Documentary by Adam Curtis

A deep examination about the rise of psychoanalysis as a powerful means of persuasion for both governments and corporations, and how it later helped influence the contemporary society of lifestyles and marketing.

BBC

4 Episodes

TOTAL: 3h 59m (80m @ 3X)

Part 1

Happiness Machines

An introduction to Edward Bernays, Sigmund Freud's American nephew, who used his uncle's ideas and his experiences producing propaganda in World War One to produce groundbreaking ideas on population control and marketing.

0h 59m (20m @ 3X)

Part 2

The Engineering of Consent

A look into the theories of Edward Bernays and Anna Freud, and how different organisations, CIA and corporate America included, applied them to society.

0h 59m (20m @ 3X)

Part 3

There’s a Policeman Inside All of Our Heads: He Must Be Destroyed

In the 1960s, the influence of Freud's ideas in the US was challenged by a radical group of psychotherapists. A deeper look at the consequent rise of the 'me' generation.

1h 2m (21m @ 3X)

Part 4

Eight People Sipping Wine in Kettering

A look at how both the UK and US politicians have used focus groups to gain power over the masses.

0h 59m (20m @ 3X)